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| 背面描述 | White ground enclosed by a decorative blue and red border with ornamental pillars and corner medallions bearing the numeral "1". Central text block in red and blue letterpress sets out redemption instructions and a toll-free number. Vertical side panels read "ONE C-NOTE" in blue. Lower margin carries copyright notice and print code. |
| 背面铭文 | CAMEL CASH 1 ONE C-NOTE USE THIS C-NOTE AND THE C-NOTES YOU'VE BEEN SAVING TO GET THE BEST GOODS CAMEL HAS TO OFFER. Call 1-800-CAMEL CASH (1-800-226-3522) for information. Offer restricted to smokers 21 years of age or older. Value: 1/100 of 1¢. Offer void where restricted or prohibited by law. © 1999 RJRTC PTD IN USA 1002138 |
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Camel Cash was a loyalty program run by R.J. Reynolds from 1991 until its abrupt cancellation in 2007, when the company gave redemption customers roughly three months' notice before closing the scheme entirely — a decision that generated significant consumer backlash and at least one class-action lawsuit. The "C-Notes," as the coupons were marketed, were deliberately styled after U.S. currency, a move that drew periodic scrutiny from regulators already focused on RJR's youth-marketing practices following the Joe Camel controversy.
The 1C denomination had almost no redemption value on its own and existed primarily to encourage package accumulation.