Camel Cash 1C

Camel Cash was a loyalty program run by R.J. Reynolds from 1991 until its abrupt cancellation in 2007, when the company gave redemption customers roughly three months' notice before closing the scheme entirely — a decision that generated significant consumer backlash and at least one class-action lawsuit. The "C-Notes," as the coupons were marketed, were deliberately styled after U.S. currency, a move that drew periodic scrutiny from regulators already focused on RJR's youth-marketing practices following the Joe Camel controversy.

The 1C denomination had almost no redemption value on its own and existed primarily to encourage package accumulation.