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50 Cents - Canadian Tire 'Money' "at Canadian Tire stores"

Issuer Canadian Tire Corporation, Limited
Year 1985
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Currency Dollar (1858-date)
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Obverse description Black intaglio-style print on buff paper with fine guilloche underprint and decorative border. Left vignette shows a bust of a frontiersman in a feathered cap. Centre carries the Canadian Tire triangular logo with maple leaf, flanked by bilingual redemption legends and denomination numerals in corner roundels. Treasurer's facsimile signature appears lower right.
Obverse lettering 50¢ CANADIAN TIRE CORPORATION, LIMITED 50¢
CASH BONUS BILLET-BONI
REDEEMABLE IN MERCHANDISE REMBOURSABLE EN MARCHANDISE
AT CANADIAN TIRE STORES AUX MAGASINS CANADIAN TIRE
TREASURER - TRÉSORIER
50¢ LA SOCIÉTÉ CANADIAN TIRE, LIMITÉE 50¢
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Comments

Canadian Tire "money" occupies a genuinely odd legal category: it is not currency, not a gift certificate in the traditional sense, but a private loyalty scrip with no expiry date, issued in denominations modeled deliberately on Bank of Canada notes. The Canadian Bank Note Company — the same Ottawa-based security printer responsible for federal government issues — has printed the series, lending it a production pedigree that most retailers' promotional instruments simply don't have.

By the mid-1980s, Canadian Tire scrip had developed a secondary economy of its own, traded between collectors and redeemed by third parties who had never shopped at the stores. The 1985 date falls within a transitional redesign period for the series.

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