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25 Cents - Canadian Tire 'Money' "at Canadian Tire stores"
| Issuer | Canadian Tire Corporation, Limited |
|---|---|
| Year | 1985-1987 |
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| Printer | Canadian Bank Note Company, Limited, Canada (1897-date) |
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| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | Log in to see details |
| Reverse description | Blue intaglio print dominated by an elaborate radiating guilloche underprint centered on the Canadian Tire triangular logo with maple leaf. Denomination numerals '25¢' appear at left and right within the guilloche field. A two-part serial number in red is printed above the guilloche at top. Bilingual redemption legends frame the design at top and bottom. |
| Reverse lettering | REDEEMABLE FOR MERCHANDISE AT CANADIAN TIRE STORES 25¢ CANADIAN TIRE 25¢ REMBOURSABLE EN MARCHANDISE AUX MAGASINS CANADIAN TIRE PRINTED IN CANADA ©1985 CANADIAN BANK NOTE COMPANY, LIMITED. IMPRIMÉ AU CANADA |
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| Comments |
Canadian Tire "money" occupies a legally ambiguous space — it is not currency, not a cheque, and not a coupon in any conventional sense, but a proprietary scrip that the company has issued since 1958. The Canadian Bank Note Company, which produced genuine Dominion of Canada notes and later Bank of Canada issues, printed this series. That choice was deliberate: the security printing gave the scrip an air of legitimacy that discouraged counterfeiting while reinforcing the brand's blue-collar reliability.
The 1985–1987 date range corresponds to a period when redemption rates were carefully managed — Canadian Tire tracked that only about 3% of issued scrip was ever redeemed, making the program extraordinarily profitable as a loyalty mechanism.