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| Issuer | Canadian Tire Corporation Limited |
|---|---|
| Year | 1974 |
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| Printer | Canadian Bank Note Company, Canada (1897-date) |
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|---|---|
| Obverse lettering | 25¢ CASH BONUS 25¢ CANADIAN TIRE CORPORATION LIMITED REDEEMABLE IN MERCHANDISE—REMBOURSABLE EN MARCHANDISE AT CANADIAN TIRE STORE OR GAS BAR AU MAGASIN OU BAR D'ESSENCE CANADIAN TIRE (signature) (signature) TREASURER PRESIDENT 25¢ BON D'ACHAT 25¢ |
| Reverse description | Printed in blue-violet on a cream ground, the reverse is dominated by two large symmetrical guilloche rosettes flanking a central inverted-triangle Canadian Tire logo vignette. The denomination "25¢" appears in large numerals within each rosette. A two-letter-plus-seven-digit serial number is printed in red at upper left and upper right. Bilingual redemption legends run along the top and bottom borders, with the printer's imprint "CANADIAN BANK NOTE" at the foot. |
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| Comments |
Canadian Tire "money" has no legal tender status and never did, but the Canadian Bank Note Company printed it with the same security-conscious approach applied to government issues — not surprising given CBN's federal contracts. The 1974 series was part of a loyalty coupon program that Canadian Tire had been running since 1958, when Sandy Billes introduced the scheme to compete with trading stamp programs popular at the time. Customers received coupons worth a percentage of cash purchases, redeemable in-store.
CBN's involvement gave the coupons enough visual credibility that they've been accepted informally as small-change substitutes in communities near Canadian Tire locations — a phenomenon documented by the Bank of Canada, which has occasionally fielded questions about their legal status.