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25 cents - Canadian Tire Coupon
| Issuer | Canadian Tire Corporation Limited |
|---|---|
| Year | 1974 |
| Type | Log in to see details |
| Value | Log in to see details |
| Currency | Dollar (1858-date) |
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| Obverse description | Printed in dark blue-grey on a light lilac underprint with a fine guilloche lattice pattern, the obverse carries a vignette of the iconic "Sandy McTire" figure at left — a bearded frontiersman in a fur-trimmed cap — rendered in fine intaglio-style engraving. The Canadian Tire Corporation Limited logo, an inverted triangle surmounted by a maple leaf, appears at upper centre, flanked by the denomination "25¢" in ornate cartouches at all four corners. Two manuscript facsimile signatures appear at lower centre, captioned TREASURER and PRESIDENT respectively, above bilingual redemption text. |
|---|---|
| Obverse lettering | 25¢ CASH BONUS 25¢ CANADIAN TIRE CORPORATION LIMITED REDEEMABLE IN MERCHANDISE—REMBOURSABLE EN MARCHANDISE AT CANADIAN TIRE STORE OR GAS BAR AU MAGASIN OU BAR D'ESSENCE CANADIAN TIRE (signature) (signature) TREASURER PRESIDENT 25¢ BON D'ACHAT 25¢ |
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| Comments |
Canadian Tire "money" has no legal tender status and never did, but the Canadian Bank Note Company printed it with the same security-conscious approach applied to government issues — not surprising given CBN's federal contracts. The 1974 series was part of a loyalty coupon program that Canadian Tire had been running since 1958, when Sandy Billes introduced the scheme to compete with trading stamp programs popular at the time. Customers received coupons worth a percentage of cash purchases, redeemable in-store.
CBN's involvement gave the coupons enough visual credibility that they've been accepted informally as small-change substitutes in communities near Canadian Tire locations — a phenomenon documented by the Bank of Canada, which has occasionally fielded questions about their legal status.