Part of China's annual福 (Fu) character bullion series, launched in 2017 as a gifting-oriented product timed deliberately to Lunar New Year. The People's Bank of China positioned these small-denomination gold pieces specifically to compete with traditional red envelope cash gifts — a calculated move into a gifting market worth hundreds of billions of yuan annually. The 1g format was chosen to keep the retail price accessible while maintaining .999 fineness.
Part of China's annual福 (Fu) character bullion series, launched in 2017 as a gifting-oriented product timed deliberately to Lunar New Year. The People's Bank of China positioned these small-denomination gold pieces specifically to compete with traditional red envelope cash gifts — a calculated move into a gifting market worth hundreds of billions of yuan annually. The 1g format was chosen to keep the retail price accessible while maintaining .999 fineness.