10 Yuan Fu

Part of China's annual福 (Fu) character bullion series, launched in 2017 as a gifting-oriented product timed deliberately to Lunar New Year. The People's Bank of China positioned these small-denomination gold pieces specifically to compete with traditional red envelope cash gifts — a calculated move into a gifting market worth hundreds of billions of yuan annually. The 1g format was chosen to keep the retail price accessible while maintaining .999 fineness.