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10 Cents - Canadian Tire 'Money'
| Issuer | Canadian Tire Corporation Limited |
|---|---|
| Year | 1961 |
| Type | Log in to see details |
| Value | Log in to see details |
| Currency | Log in to see details |
| Composition | Log in to see details |
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| Printer | British American Bank Note Company Limited, Ottawa, Canada |
| Designer(s) | Log in to see details |
| Engraver(s) | Log in to see details |
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| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | 10¢ CASH BONUS BON D'ACHAT 10¢ ÉCONOMIE! SÉCURITÉ! SAVE SAFELY CANADIAN TIRE CORP'N LTD. REDEEMABLE IN MERCHANDISE - REMBOURSABLE EN MARCHANDISE AT CANADIAN TIRE STORE OR GAS BAR AU MAGASIN OU BAR D'ESSENCE CANADIAN TIRE F. Saski TREASURER A. Billes PRESIDENT CUSTOMER PROFIT SHARING BONUS |
| Reverse description | Log in to see details |
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| Signature(s) | F. Saski and A. Billes |
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| Comments |
Canadian Tire "money" was introduced in 1958 as a loyalty scheme to compete with trading stamp programs — specifically S&H Green Stamps — that were drawing customers away from independent retailers. The paper coupons, redeemable for merchandise in-store, were an immediate success and became a fixture of Canadian consumer culture for decades.
The British American Bank Note Company printed these using security printing techniques borrowed from genuine currency production — microprinting, fine-line engraving, and controlled paper stock — which is precisely why counterfeiting them was taken seriously enough to prosecute under Canadian law. A.J. Billes, one of the co-founders' sons, appears in the signature field alongside F. Saski.