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10 Cents - Canadian Tire 'Money' 75th Anniversary
| Issuer | Canadian Tire Corporation, Limited |
|---|---|
| Year | 1996 |
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| Size | 140 x 67 mm |
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| Obverse description | Large '75 YEARS / ANNÉES 1922–1997' anniversary emblem at left and the iconic 'Sandy McTire' Scotsman vignette at right, against a background underprint of the Canadian Tire corporate logo. Two facsimile signature lines appear below the central text banner, with denomination '10¢' at upper corners. |
|---|---|
| Obverse lettering | 10¢ CANADIAN TIRE 10¢ 75 YEARS ANNÉES 1922 1997 CANADIAN TIRE CORPORATION, LIMITED CASH BONUS • BILLET-BONI LA SOCIÉTÉ CANADIAN TIRE LIMITÉE Vice-President and Treasurer Vice-président et trésorier President and Chief Executive Officer Président et chef de l'administration REDEEMABLE IN MERCHANDISE ONLY AT CANADIAN TIRE STORES REMBOURSABLE EN MARCHANDISE UNIQUEMENT AUX MAGASINS CANADIAN TIRE |
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| Comments |
Canadian Tire 'money' was introduced in 1958 as a loyalty scheme — paper coupons redeemable in-store, functionally replacing the metal tokens some retailers used. By the mid-1990s, the program had become an oddly durable piece of Canadian commercial culture, which prompted this 1996 commemorative marking the corporation's 75th anniversary. BA International (the successor identity to British American Bank Note) printed it, the same Ottawa firm responsible for legitimate Canadian currency, which gave the coupons their convincingly banknote-like feel from the start.