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1 Premium Coupon - Trans-Canada Tobacco Ltd Montreal, Quebec

发行方 Trans-Canada Tobacco Ltd
年份
类型 Vouchers
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正面描述 Yellow coupon with a repeating guilloche-style underprint of abbreviated company names and leaf motifs in pale yellow. Central text block in red letterpress with the denomination numeral '1' flanking the cursive 'Trans-Canada' script at top. Address and issuer name printed at foot.
正面铭文 登录 以查看详情
背面描述 Yellow coupon with identical repeating guilloche-style underprint of abbreviated company names and leaf motifs in pale yellow. Central text block in red letterpress with denomination numeral '1' flanking the cursive 'Trans-Canada' script, body text in French. Issuer name and address printed at foot in French.
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Trans-Canada Tobacco operated in the mid-twentieth century Canadian cigarette market, where premium coupon schemes were a standard competitive tool used to retain brand loyalty against American imports and larger domestic rivals. These coupons were redeemable for merchandise from printed catalogues — a system borrowed directly from American tobacco premiums that had been running since the late nineteenth century.

At 74 x 67 mm, this is closer to square than any conventional currency format, which reflects its purely functional origin as a redeemable voucher rather than anything modeled on banknote production practices.

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