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1 Premium Coupon - Trans-Canada Tobacco Ltd Montreal, Quebec
| Issuer | Trans-Canada Tobacco Ltd |
|---|---|
| Year | |
| Type | Log in to see details |
| Value | Log in to see details |
| Currency | Log in to see details |
| Composition | Log in to see details |
| Size | 74 x 67 mm |
| Shape | Log in to see details |
| Printer | Log in to see details |
| Designer(s) | Log in to see details |
| Engraver(s) | Log in to see details |
| In circulation to | Log in to see details |
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| Obverse description | Yellow coupon with a repeating guilloche-style underprint of abbreviated company names and leaf motifs in pale yellow. Central text block in red letterpress with the denomination numeral '1' flanking the cursive 'Trans-Canada' script at top. Address and issuer name printed at foot. |
|---|---|
| Obverse lettering | Log in to see details |
| Reverse description | Yellow coupon with identical repeating guilloche-style underprint of abbreviated company names and leaf motifs in pale yellow. Central text block in red letterpress with denomination numeral '1' flanking the cursive 'Trans-Canada' script, body text in French. Issuer name and address printed at foot in French. |
| Reverse lettering | Log in to see details |
| Signature(s) | Log in to see details |
| Protection type | Log in to see details |
| Protection description | Log in to see details |
| Variants | Log in to see details |
| Comments |
Trans-Canada Tobacco operated in the mid-twentieth century Canadian cigarette market, where premium coupon schemes were a standard competitive tool used to retain brand loyalty against American imports and larger domestic rivals. These coupons were redeemable for merchandise from printed catalogues — a system borrowed directly from American tobacco premiums that had been running since the late nineteenth century.
At 74 x 67 mm, this is closer to square than any conventional currency format, which reflects its purely functional origin as a redeemable voucher rather than anything modeled on banknote production practices.