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Coca Cola Voucher Maison du Colon

Issuer Maison du Colon, Oran
Year 1942
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Composition Paper (cardboard)
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Obverse description Plain buff cardboard stock with all text printed in red letterpress. The issuer name and location appear in the upper portion, separated from the large bold brand name at the base by a small ornamental rule with a central lozenge device.
Obverse lettering MAISON DU COLON
ORAN
« COCA COLA »
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Comments

Wartime Algeria produced a remarkable volume of private and commercial scrip as the official supply of small-denomination coinage dried up after 1940. Maison du Colon — a colonial-era retail operation based in Oran — issued this Coca-Cola voucher as functional change substitute, redeemable against purchases rather than through any banking mechanism. The Coca-Cola branding is not incidental: the American franchise had established North African distribution before the war, and its presence on a 1942 Algerian merchant token reflects supply chains that were already badly disrupted by that point.

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