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Bread voucher - ½ Brood Vooruit

Issuer S.M. Vooruit, Gent
Year 1956-1963
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Composition Paper
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Obverse description Cream-coloured stock with black letterpress text. The issuer name S.M. VOORUIT - GENT and bakery address NIEUWE VAART, 286 appear at the top, with the redemption value GOED VOOR ½ BROOD in the centre and the date 1/7/'56 below.
Obverse lettering S.M. VOORUIT - GENT
NIEUWE VAART, 286
BAKKERIJ - Tel.: 26.34.80
Goed voor
1/2 brood
1/7/'56
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Comments

Vooruit — the Ghent cooperative founded in 1881 by the Flemish socialist movement — issued these small bread vouchers as an internal exchange medium, redeemable at its own bakery rather than through any banking system. The cooperative ran its bakery, pharmacy, café, and print shop as a self-contained economic circuit, deliberately bypassing capitalist retail structures. These vouchers were the practical machinery of that ideology.

By the late 1950s, when this series was current, Belgian cooperative retail was already in slow decline against supermarket competition. Vooruit's bakery would close not long after.

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