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500 Cents - J.A. Moisan Quebec

Issuer Épicerie J.A. Moisan
Year 2011
Type Vouchers
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Obverse description Two oval portrait vignettes within guilloche borders: Madame de la Peltrie (1603–1671), foundress of the monastery, at left, and Marie de l'Incarnation (1599–1672), first superior, at right. Central vignette shows the Premier Monastère des Ursulines à Québec; serial number printed in red at centre; denomination 500¢ in copper-toned cartouches at each corner.
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Reverse description Portrait vignette of Jean-Alfred Moisan (1848–1927), founder, at right, with a vignette of the J.A. Moisan grocery storefront at 699, rue St-Jean in the centre. Large denomination numeral 500¢ at left over a wave-pattern underprint; president's signature at lower left; printer's imprint and fleur-de-lys vignettes on the right panel.
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Comments

J.A. Moisan on rue Saint-Jean in Quebec City claims to be the oldest grocery store in North America, operating continuously since 1871. This 500-cent note is a contemporary promotional scrip — issued in 2011 as a gift certificate or loyalty instrument, not legal tender in any sense. Printed by J.B. Deschamps Inc., a Quebec commercial printer, the design deliberately mimics historical banknote conventions to reinforce the store's antiquarian brand identity.

Collectible primarily as ephemera. Redeemed examples turn up more often than unredeemed ones.

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