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50 Cents - Canadian Tire 'Money' "at Canadian Tire store or gas bar"

Issuer Canadian Tire Corporation Limited
Year 1974
Type Vouchers
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Obverse lettering 50¢ CASH BONUS 50¢
CANADIAN TIRE
CORPORATION LIMITED
REDEEMABLE IN MERCHANDISE—REMBOURSABLE EN MARCHANDISE
AT CANADIAN TIRE STORE OR GAS BAR AU MAGASIN OU BAR D'ESSENCE CANADIAN TIRE
TREASURER PRESIDENT
50¢ BON D'ACHAT 50¢
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Reverse lettering REDEEMABLE FOR MERCHANDISE AT GASOLINE BAR OR STORE
50¢ CANADIAN TIRE 50¢
REMBOURSABLE EN MARCHANDISE AU BAR D'ESSENCE OU AU MAGASIN
CANADIAN BANK NOTE
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Comments

Canadian Tire 'money' is a loyalty coupon, not legal tender, but it was printed by the Canadian Bank Note Company — the same Ottawa firm responsible for genuine Dominion of Canada notes and later Bank of Canada issues. The CBN contract lent these coupons a physical credibility that almost certainly reinforced public willingness to treat them as quasi-currency.

The 1974 series added the qualifier "at Canadian Tire store or gas bar" to head off redemption disputes as the gas bar network expanded separately from retail locations. A small administrative decision, but it distinguishes this issue from earlier printings and reflects how seriously the corporation managed the program's informal monetary rules.

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