This is a promotional novelty, not a monetary instrument in any functional sense. BEAC has in recent years licensed its issuing authority for a category of collector pieces — many struck by the Monnaie de Paris or contracted European mints — that exist primarily as branded merchandise. The Coca-Cola tie-in places this squarely in that tradition. At 0.031 grams of gold, the metal content is negligible; the piece is priced on brand association, not bullion.
This is a promotional novelty, not a monetary instrument in any functional sense. BEAC has in recent years licensed its issuing authority for a category of collector pieces — many struck by the Monnaie de Paris or contracted European mints — that exist primarily as branded merchandise. The Coca-Cola tie-in places this squarely in that tradition. At 0.031 grams of gold, the metal content is negligible; the piece is priced on brand association, not bullion.