30 Euros World Book Capital, Ljubljana

Ljubljana held the UNESCO World Book Capital designation in 2010, a title awarded annually to a single city for its commitment to book culture and literacy promotion. Slovenia's publishing industry, though operating in a language spoken by fewer than two and a half million people, has historically maintained an outsized output relative to population — a fact often traced to Primož Trubar's 16th-century production of the first printed books in Slovenian, which cemented reading as a national cultural pillar long before the modern state existed.