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25 Cents - Canadian Tire Coupon
| Issuer | Canadian Tire Corporation Limited |
|---|---|
| Year | 1976 |
| Type | Vouchers |
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| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | CASH BONUS 25¢ CANADIAN TIRE 25¢ CORPORATION LIMITED REDEEMABLE IN MERCHANDISE - REMBOURSABLE EN MARCHANDISE AT CANADIAN TIRE STORE OR GAS BAR · AU MAGASIN OU BAR D'ESSENCE CANADIAN TIRE 25¢ TREASURER PRESIDENT 25¢ BON D'ACHAT |
| Reverse description | The back is printed in blue-violet on a pale ground, with an intricate guilloche rosette radiating behind the central triangular Canadian Tire logo. Within the triangle, a full-length vignette of an athlete bearing an Olympic torch strides across the left side, while serial numbers in red flank the 25¢ denomination counters at upper left and upper right. The bilingual Olympiad inscription appears in bold lettering beneath the central vignette. |
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| Comments |
Canadian Tire's house currency — officially "Canadian Tire 'Money'" — began in 1958 as a loyalty scheme to compete with trading stamps, and by the 1970s the company was printing hundreds of millions of pieces annually. BA International, the Ottawa firm with deep roots in Canadian federal banknote production, printed the coupons to a specification close enough to actual currency that the Bank of Canada reportedly monitored the program with some interest. The coupons were legal tender for nothing, but functioned as a remarkably durable parallel retail economy across the country for decades.
Redemption rates were always well below 100%, which was, of course, the point.