Issued to mark the handover of the Olympic flag from Paris to Los Angeles at the closing ceremony of the 2024 Summer Games, this piece belongs to a long tradition of Monnaie de Paris Olympic commemoratives that began gaining serious collector traction around the 2000 Sydney Games. The LA28 organizers unusually assumed a degree of creative involvement in the handover imagery, reflecting the aggressive co-branding strategy Los Angeles has pursued since securing the 2028 bid in 2017.
Issued to mark the handover of the Olympic flag from Paris to Los Angeles at the closing ceremony of the 2024 Summer Games, this piece belongs to a long tradition of Monnaie de Paris Olympic commemoratives that began gaining serious collector traction around the 2000 Sydney Games. The LA28 organizers unusually assumed a degree of creative involvement in the handover imagery, reflecting the aggressive co-branding strategy Los Angeles has pursued since securing the 2028 bid in 2017.