The Australian Kookaburra silver bullion series launched in 1990 with an unusual selling point: the reverse design changes every year, a deliberate strategy by the Perth Mint to drive collector demand on top of base bullion value. By 1999 the series was well established, and the annual design rotation had become one of the more effective marketing mechanisms in the modern bullion world — a direct competitive response to the static designs of the American Eagle and Canadian Maple Leaf programs.
The Ian Rank-Broadley effigy introduced as the fourth portrait in 1998 replaced the Raphael Maklouf version used since 1985. This was the second year of that portrait on the series.
The Australian Kookaburra silver bullion series launched in 1990 with an unusual selling point: the reverse design changes every year, a deliberate strategy by the Perth Mint to drive collector demand on top of base bullion value. By 1999 the series was well established, and the annual design rotation had become one of the more effective marketing mechanisms in the modern bullion world — a direct competitive response to the static designs of the American Eagle and Canadian Maple Leaf programs.
The Ian Rank-Broadley effigy introduced as the fourth portrait in 1998 replaced the Raphael Maklouf version used since 1985. This was the second year of that portrait on the series.