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| Issuer | Canadian Tire Corporation, Limited |
|---|---|
| Year | 1989 |
| Type | Log in to see details |
| Value | 2 Dollars |
| Currency | Log in to see details |
| Composition | Log in to see details |
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| Obverse description | Black intaglio-style print on pale paper with an elaborate guilloche border and corner medallions each bearing the $2 denomination. At centre-left, a vignette of a mustachioed frontiersman in a feathered hat rendered in fine engraved line work; to his right, the triangular Canadian Tire logo with maple leaf. Two facsimile signatures appear below the central text panel, attributed to the Treasurer and the President. |
|---|---|
| Obverse lettering | $2 CANADIAN TIRE CORPORATION, LIMITED CASH BONUS - BILLET-BONI REDEEMABLE IN MERCHANDISE REMBOURSABLE EN MARCHANDISE ONLY CANADIAN TIRE STORES UNIQUEMENT AUX MAGASINS CANADIAN TIRE Treasure - Trésorier President - Président $2 LA SOCIÉTÉ CANADIAN TIRE LIMITÉE $2 |
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| Comments |
Canadian Tire "money" is not legal tender and never pretended to be, but it functioned as one of the most successful private loyalty currencies in North American retail history. These coupons were issued at roughly 0.4% of the purchase value — a figure that barely changed across decades — and were accepted as partial payment at Canadian Tire stores nationwide, creating genuine secondary circulation among consumers who traded and collected them.
The decision to commission BA International, a firm with deep roots in printing genuine federal banknotes for the Bank of Canada, lent the coupons an authenticity of finish that almost certainly reinforced customer willingness to accumulate them. The program launched in 1958; by 1989 the denomination structure had long stabilized.