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| Issuer | The Ogilvie Flour Mills Co., Limited |
|---|---|
| Year | 1955 |
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| In circulation to | 1955 |
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| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | OGILVIE TWO THOUSAND PLAY MONEY 2000 NON - TRANSFERABLE NO VALUE |
| Reverse description | The reverse carries a bilingual English and French promotional text panel set within a guilloche-style oval underprint. Vignettes of five redeemable prizes are arranged around the text: a wristwatch and open case at upper left, a bicycle at centre left, a stand mixer at upper right, a table radio at centre right, and a toy locomotive train set running across the lower portion. The issuer's name appears in a solid green banner at the base. |
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| Comments |
Ogilvie Flour Mills issued these promotional "play money" notes as a marketing device — tucked into flour bags, they were redeemable or collectible depending on the campaign. The 1955 series coincided with the company's heavy postwar push into branded consumer packaging, as supermarket competition forced millers to differentiate on something other than price. Ogilvie was one of Canada's oldest continuous flour operations, incorporated in the 1880s and long headquartered in Montreal.
The $2,000 denomination is purely theatrical — a common inflation of face value in promotional scrip to create the impression of outsized reward.