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100 Lire - Fiorucci
| Issuer | Fiorucci S.p.A. |
|---|---|
| Year | |
| Type | Log in to see details |
| Value | 100 Lire (100 ITL) |
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| Composition | Log in to see details |
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| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | FIORUCCI CENTO (Translation: FIORUCCI ONE HUNDRED) |
| Reverse description | Green and yellow letterpress print on green underprint. The reverse carries the denomination numeral 100 below the issuer name, with a full usage clause printed along the lower portion of the note. |
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| Comments |
Fiorucci S.p.A., the Milan-based fashion house best known internationally for its pop-art branding and New York boutique on Lexington Avenue, issued these 100 Lire notes during the Italian small-change crisis of the early 1970s. A chronic shortage of coin — caused partly by hoarding and partly by the Italian mint's inability to keep pace with demand — led to a remarkable period in which private businesses, municipalities, and even supermarkets issued their own surrogate currency, technically in violation of the Italian constitution but tolerated in practice by the Banca d'Italia for several years.
Fiorucci's version is among the more collectible commercial issues precisely because of the brand's cultural cachet in that period.