Berluti, founded in Paris in 1895 and acquired by LVMH in 1993, collaborated with the Monnaie de Paris on this issue as part of the ongoing "French Excellence" series celebrating luxury craft houses. The series has drawn criticism in some collector circles for blurring the line between numismatic issue and branded merchandise, but demand from fashion-house collectors has kept secondary market prices firm.
Berluti, founded in Paris in 1895 and acquired by LVMH in 1993, collaborated with the Monnaie de Paris on this issue as part of the ongoing "French Excellence" series celebrating luxury craft houses. The series has drawn criticism in some collector circles for blurring the line between numismatic issue and branded merchandise, but demand from fashion-house collectors has kept secondary market prices firm.