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10 Cents - Canadian Tire 'Money' "at Canadian Tire store or gas bar"
| Issuer | Canadian Tire Corporation Limited |
|---|---|
| Year | 1974 |
| Type | Log in to see details |
| Value | Log in to see details |
| Currency | Log in to see details |
| Composition | Log in to see details |
| Size | 141 x 66 mm |
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| Printer | Log in to see details |
| Designer(s) | Log in to see details |
| Engraver(s) | Log in to see details |
| In circulation to | Log in to see details |
| Reference(s) | Log in to see details |
| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | 10¢ CASH BONUS 10¢ CANADIAN TIRE CORPORATION LIMITED REDEEMABLE IN MERCHANDISE—REMBOURSABLE EN MARCHANDISE AT CANADIAN TIRE STORE OR GAS BAR AU MAGASIN OU BAR D'ESSENCE CANADIAN TIRE TREASURER PRESIDENT 10¢ BON D'ACHAT 10¢ |
| Reverse description | Log in to see details |
| Reverse lettering | REDEEMABLE FOR MERCHANDISE AT GASOLINE BAR OR STORE 10¢ CANADIAN TIRE 10¢ REMBOURSABLE EN MARCHANDISE AU BAR D'ESSENCE OU AU MAGASIN CANADIAN BANK NOTE |
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| Comments |
Canadian Tire 'Money' occupies a genuinely odd corner of notaphily — a corporate loyalty scrip issued in denominations small enough to be functionally useless on their own, yet accumulated obsessively by Canadian households for decades. The program predates this 1974 issue considerably; paper coupons resembling banknotes had been handed out at Canadian Tire since 1958, deliberately styled to mimic genuine currency and printed by the same Ottawa firm responsible for much of Canada's real paper money.
Having the Canadian Bank Note Company produce these was not mere vanity. It created a psychological barrier against counterfeiting that most retail scrip programs never bothered with, and it worked — large-scale forgery of Canadian Tire notes was never a significant problem despite their wide distribution.