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10 Cents - Canadian Tire 'Money'
| Issuer | Canadian Tire Corporation, Limited |
|---|---|
| Year | 1992-2019 |
| Type | Vouchers |
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| Obverse description | The Canadian Tire inverted triangle logo appears at left, with the caricature vignette of Sandy McTire at right. Bilingual inscriptions surround the central design on a red guilloche underprint. Denomination numerals are printed at upper corners. |
|---|---|
| Obverse lettering | Log in to see details |
| Reverse description | The red inverted triangle Canadian Tire logo with green maple leaf at centre, flanked by two white lozenge cartouches each bearing the 10¢ denomination in red. Bilingual redemption text in two columns beneath, all set on a red guilloche underprint with serial numbers in black at upper left and right. |
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| Comments |
Not legal tender and never intended to be, Canadian Tire 'money' occupies a genuinely odd corner of notaphily — a private loyalty scrip issued by a retail chain that, at its peak circulation, was reportedly more widely recognized by Canadians than the actual currency of the country. The program dates to 1958, when it was introduced to compete with gas stations offering trading stamps; Canadian Tire printed its own paper alternative and tied it to fuel purchases before expanding it store-wide.
The 1992–2019 date range covers the final era of the paper format before digital loyalty replacement. By the program's end, an estimated 1.2 billion dollars in face-value scrip was thought to be held by Canadians — mostly in kitchen drawers.