The "Love is in the Air" dollar is part of a broader push by the Perth Mint in the 2010s to capture the gift and novelty coin market — an increasingly competitive revenue stream for sovereign and quasi-sovereign mints worldwide. These issues circulate legally but are bought almost exclusively as keepsakes, meaning uncirculated survivors are the norm rather than the exception.
The "Love is in the Air" dollar is part of a broader push by the Perth Mint in the 2010s to capture the gift and novelty coin market — an increasingly competitive revenue stream for sovereign and quasi-sovereign mints worldwide. These issues circulate legally but are bought almost exclusively as keepsakes, meaning uncirculated survivors are the norm rather than the exception.