Catalog
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| Issuer | Royal Australian Mint |
|---|---|
| Year | 2021 |
| Type | Log in to see details |
| Value | Log in to see details |
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| Composition | Log in to see details |
| Weight | Log in to see details |
| Diameter | Log in to see details |
| Thickness | 2.5 mm |
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| Obverse description | Log in to see details |
|---|---|
| Obverse script | Log in to see details |
| Obverse lettering | ELIZABETH II AUSTRALIA 2021 JC |
| Reverse description | Log in to see details |
| Reverse script | Latin |
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| Additional information |
The Great Aussie Coin Hunt series — first run in 2019 in partnership with supermarket chain Woolworths — was designed explicitly to drive coin circulation and public engagement at a time when contactless payment adoption in Australia was accelerating sharply. The second hunt, launched in 2020 and extended into 2021 due to COVID-related disruptions, assigned a motif to each letter of the alphabet, with "V" representing a van.
Woolworths distributed collector folders, turning everyday change into a deliberately engineered scarcity game across 26 letters.