The Great Aussie Coin Hunt series — first run in 2019 as a partnership between the Royal Australian Mint and Woolworths supermarkets — was designed explicitly to drive foot traffic and reignite public interest in physical coinage among younger Australians. The second series, launched in 2021, assigned a different cultural icon to each letter of the alphabet. "D" in this run depicts the dingo. The promotion was a documented success; the Mint reported significant spikes in coin roll hunting activity during both series runs.
The Great Aussie Coin Hunt series — first run in 2019 as a partnership between the Royal Australian Mint and Woolworths supermarkets — was designed explicitly to drive foot traffic and reignite public interest in physical coinage among younger Australians. The second series, launched in 2021, assigned a different cultural icon to each letter of the alphabet. "D" in this run depicts the dingo. The promotion was a documented success; the Mint reported significant spikes in coin roll hunting activity during both series runs.