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1 Cent - Schwegmann Bros. Giant Super Markets New Orleans, Louisiana
| Issuer | Schwegmann Bros. Giant Super Markets |
|---|---|
| Year | 1974 |
| Type | Log in to see details |
| Value | Log in to see details |
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| Composition | Log in to see details |
| Size | 122 x 38 mm |
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| Obverse description | Orange letterpress-printed coupon with denomination "1¢" at left and right, issuer name "SCHWEGMANN BROS. GIANT SUPER MARKETS" in the greater New Orleans area across the centre, and "ONE CENT" in banner text below. Text specifies redemption on food items only, per U.S. Department of Agriculture regulations, with date of issue May 1, 1974. |
|---|---|
| Obverse lettering | Log in to see details |
| Reverse description | Log in to see details |
| Reverse lettering | PENDLETON & COMPANY, INC. NEW ORLEANS |
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| Comments |
Schwegmann Brothers was a New Orleans institution — a chain of enormous, deliberately chaotic grocery stores where John Schwegmann ran a sideline in political theater, printing his opinions on shopping bags and taking out full-page newspaper ads attacking oil companies and politicians alike. The store-issued scrip was a practical response to the chronic small-coin shortage that plagued American retailers in the early 1970s, not a marketing stunt. Pendleton & Company handled the printing locally, which kept the whole operation within the city.
This kind of merchant scrip occupied a legal gray area at the time of issue — redeemable only in-store, which conveniently meant any cent issued came back as a purchase rather than a cash drain.