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1 Cent - Pioneer New York, New York

Issuer Pioneer Supermarkets
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Currency Dollar (1785-date)
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Obverse description White ground enclosed by a red interlaced guilloche border. The issuer name PIONEER in italic red letterpress appears at top centre above the legend FOOD STAMP VOUCHER, with the notation NOT REDEEMABLE FOR CASH along the upper border. The denomination 1¢ is printed in large red numerals at centre, flanked left and right by the Super P shield logo of Pioneer Supermarkets. The store restriction clause GOOD ONLY AT THE PIONEER STORE WHERE ISSUED appears at the foot, with the store code MH immediately above it.
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Reverse description Plain white unprinted reverse.
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Comments

Pioneer Supermarkets operated a chain of grocery stores across New York City, predominantly serving working-class and immigrant neighborhoods from the mid-twentieth century onward. Like several regional American retailers during the postwar decades, Pioneer issued fractional cent scrip to handle cash transactions where coin shortages or rounding conventions made exact change awkward at the register.

These trade tokens and paper scrip pieces were redeemable only at issuing locations, carrying no value outside the chain. Municipal and federal authorities tolerated the practice as long as redemption was genuine and not used to lock customers into the store against their will.

Paper scrip at the 1-cent denomination is among the more fragile survivors of retail ephemera — thin stock, heavy handling, and no reason to save it.

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