0 Euro - BMW Museum

The 0 Euro souvenir note program, administered through the Paris-based Oberthur Fiduciaire operation under EuroBanknotes, launched around 2015 and has since produced hundreds of location-specific pieces marketed to tourists across Europe. They are legal tender in name only — the ECB tolerates the fiction, but no retailer is obligated to accept them, and none do. The BMW Museum in Munich is a predictable addition to the catalog: a high-traffic venue with a captive audience already disposed to spending on branded merchandise.

Oberthur prints the entire series on genuine banknote paper with intaglio elements, which is partly why collectors engage with them at all.