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Wrigley's United Profit-Sharing Coupon New York, New York
| Issuer | Wm. Wrigley Jr. Company |
|---|---|
| Year | |
| Type | Log in to see details |
| Value | Log in to see details |
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| Shape | Rectangular |
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| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | W FORM AA CASH VALUE 1 CENT WRIGLEY'S UNITED PROFIT-SHARING COUPON FIVE WRIGLEY'S SPEARMINT PERFECT GUM PRESENT FOR REDEMPTION AT ANY UNITED PROFIT-SHARING REDEMPTION STATION OR SEND BY MAIL OR EXPRESS PREPAID TO UNITED PROFIT-SHARING CORPORATION NEW YORK, N.Y. OUR REDEMPTION AGENT ISSUER IS RESPONSIBLE FOR REDEMPTION Wm. Wrigley Jr. Company, Issuer SEND FOR FREE CATALOG TO UNITED PROFIT-SHARING CORPORATION NEW YORK, N.Y. |
| Reverse description | Log in to see details |
| Reverse lettering | REDEEMABLE ONLY BY THE PERSON TO WHOM ORIGINALLY ISSUED REDEEMABLE BY ISSUER AT ANY UNITED PROFIT-SHARING REDEMPTION STATION ACCORDING TO TERMS OF CATALOG OF UNITED PROFIT-SHARING CORPORATION, OUR REDEMPTION AGENT, IN EFFECT AT TIME OF REDEMPTION, EXCEPT THAT IN ANY STATE OR LOCALITY WHERE REDEMPTION IN GOODS IS PROHIBITED OR REQUIRES PAYMENT OF LICENSE OR TAX, NOT REQUIRED FOR CASH REDEMP- TION, THIS COUPON WILL BE REDEEMED IN CASH ONLY, AND IS VOID WHEREVER PROHIBITED. Wm. Wrigley Jr. Company, Issuer. SEND FOR FREE CATALOG TO UNITED PROFIT-SHARING CORPORATION NEW YORK, N.Y. DO NOT SEND COUPONS TO CHICAGO |
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| Comments |
Wm. Wrigley Jr. Company ran one of the more aggressive promotional coupon schemes in early twentieth-century American consumer marketing — the United Profit-Sharing program issued redeemable coupons packaged with gum purchases, designed to drive brand loyalty at a time when Wrigley was fighting hard for shelf space against established confectionery rivals. These coupons were printed on security paper with a banknote-style frame deliberately chosen to lend them weight and discourage counterfeiting, a real concern once redemption premiums became valuable enough to attract fraud.
The New York address reflects the program's distribution infrastructure rather than any manufacturing connection to Chicago, where the company was headquartered.