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Token - Tyee Plaza Campbell River, British Columbia

Issuer Tyee Plaza
Year 1983
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Value 1 Dollar 1 CAD = RSD 74
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Obverse description Central device depicting a leaping Chinook salmon in dynamic profile, rendered in relief against a plain field. A circular legend surrounds the central motif, reading 'CAMPBELL RIVER / HOME OF / THE / TYEE / BRITISH COLUMBIA', referencing the region's fame as a premier sport-fishing destination. The composition is bold and stylized, reflecting the token's regional promotional character.
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Mintage 1983
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Tyee Plaza is a shopping centre in Campbell River that opened in the early 1960s, and merchant token programs like this one were a brief revival of a much older retail incentive tradition — common in mid-century Canadian shopping plazas attempting to keep foot traffic local against growing competition from larger urban centres. By 1983, such programs were already fading out across the country.

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