Twin busts of King George V and Queen Mary facing left, with George bareheaded wearing a ceremonial uniform while Mary wears a diadem and pearl necklace. The tops of their heads extend beyond the border containing the legend, so some wording is obscured.
Obverse lettering
GEORGIUS . V . REX [. E]T [.] IMP [. ET .]
MARIA . REG (Translation: George V King and Emperor and Mary Queen)
Obverse script
Reverse description
Stag seated in fenced circle in the centre, with text below in clover-like shape, then crossed and dotted pattern before outer ring containing the local authority`s name. The pierced hole where the link connecting to the ribbon would have been obscures the `C` of `COUNCIL`.
Reverse lettering
THE URBAN COUNCIL OF LONG EATON
CORONATION
JUNE 22ND 1911