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Mallo Cup Play Money
| Issuer | Boyer Candy Company |
|---|---|
| Year | |
| Type | Vouchers |
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| Obverse description | Printed in dark blue on off-white card stock, the voucher is issued as two conjoined coupons separated by a dotted cut line, each with a central punch hole. The upper coupon bears a circular vignette inscribed 'MALLO CUP PLAY MONEY' with the numeral '50' and 'POINTS' at center. The lower coupon carries a ribbon scroll lettered 'PLAY MONEY' above redemption instructions. |
|---|---|
| Obverse lettering | Cash Prizes Play Money Must Save 500 Points To receive $1.00 rebate check, Send 500 points to: "Candy" P.O. Dr. #1431 Altoona, PA 16603 •or• Save additional points for valuable prizes send for your prize catalog to above address ------ ------ Print your name and address plainly - include your zip code ------ ------ State quantity enclosed stick on tape to avoid delay Please allow 4-8 weeks For delivery - - - - - - - Mallo Cup Play Money C 50 Points Cut on dotted lines - - - - - - - Have fun • start saving |
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| Comments |
Boyer Candy Company, based in Altoona, Pennsylvania, inserted these play money cards into packages of Mallo Cups as part of a redemption scheme that ran for decades — customers saved them and exchanged accumulated face value for free candy or cash. The program, which began in the 1930s, is one of the longest-running promotional currency systems in American confectionery history.
The cardboard substrate meant heavy attrition. Cards that actually completed the redemption cycle are scarcer than those pulled from circulation early and saved by collectors who never cashed them in.