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Certificate - Paquet Quebec
| Issuer | La Compagnie Paquet |
|---|---|
| Year | 1953 |
| Type | Vouchers |
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| Obverse description | Red letterpress printing on cream paper with a crosshatch guilloche border. The issuer's name appears in rectangular cartouches at upper left and right corners, with the title CERTIFICAT in large capitals across the top. A central oval vignette carries the promotional legend GAGNEZ À "QUE DÉSIREZ-VOUS ?" on a banner, flanked by the issue date at left and redemption instructions at right. PAQUET is printed in large bold capitals along the lower margin. |
|---|---|
| Obverse lettering | [LA COMPAGNIE PAQUET] CERTIFICAT [LA COMPAGNIE PAQUET] Bon pour l'émission DU 28 FEVRIER 1953 GAGNEZ À "QUE DÉSIREZ-VOUS ?" Multipliez la valeur de vo- tre envoi en y joignant ce certificat que vous pouvez vous procurer gratuitement à nos magasins. PAQUET |
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| Comments |
La Compagnie Paquet was a prominent Quebec City department store, and these certificates functioned as in-house scrip — essentially store credit instruments issued to employees or customers rather than circulating currency. The 1953 date places this squarely in the postwar retail expansion period when Quebec merchants were aggressively building customer loyalty programs ahead of the anglophone chain store push into the province.
Locally printed, which is consistent with the small commercial scrip tradition in Quebec at the time. Survival rate for ephemeral retail paper of this kind is low — most were redeemed and discarded.