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Camel Cash 1 C-Note
| Issuer | R.J. Reynolds Tobacco Company |
|---|---|
| Year | 2002 |
| Type | Vouchers |
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| Currency | Log in to see details |
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| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | CAMEL PRESENTS 7 PLEASURES OF THE EXOTIC C-NOTE 1 |
| Reverse description | Dark ground with matching Art Nouveau columned border in red and black. "CAMEL CASH" appears as the central heading in large decorative red lettering. Redemption instructions, legal restrictions, and copyright notice fill the body; denomination numeral "1" in oval cartouches at upper right and lower left. |
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| Comments |
Not currency in any legal sense — Camel Cash was R.J. Reynolds' loyalty coupon scheme, running from 1991 until its abrupt termination in 2007, which stranded millions of unredeemed "C-Notes" in smokers' drawers across the country. RJR pulled the program with roughly three months' notice, drawing genuine consumer anger and at least one class-action attempt. The 2002 dating places this squarely in the mid-program years, before the cancellation controversy made accumulation pointless.
These coupons were printed with deliberate currency-adjacent aesthetics — a known marketing strategy to reinforce brand loyalty through the tactile ritual of saving and spending. The relatively short physical length reflects the practical need to fit inside cigarette packaging.