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50 Cents - Canadian Tire 'Money' 75th Anniversary
| Issuer | Canadian Tire Corporation, Limited |
|---|---|
| Year | 1996 |
| Type | Vouchers |
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|---|---|
| Obverse lettering | 50¢ CANADIAN TIRE 50¢ 75 YEARS ANNÉES 1922 1997 CANADIAN TIRE CORPORATION, LIMITED CASH BONUS • BILLET-BONI LA SOCIÉTÉ CANADIAN TIRE LIMITÉE Vice-President and Treasurer Vice-président et trésorier President and Chief Executive Officer Président et chef de l'administration REDEEMABLE IN MERCHANDISE ONLY AT CANADIAN TIRE STORES REMBOURSABLE EN MARCHANDISE UNIQUEMENT AUX MAGASINS CANADIAN TIRE |
| Reverse description | Tan guilloche underprint with scattered maple leaf motifs across the field. The central vignette shows the red triangular Canadian Tire logo with green maple leaf, flanked by two diamond-shaped '50¢' denomination panels. Bilingual redemption conditions appear in two parallel text columns below the central vignette. |
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| Comments |
Canadian Tire's paper coupons — officially "Canadian Tire Money" but never legal tender — were first issued in 1958 as a gasoline discount scheme, modelled loosely on the trading stamp promotions then saturating North American retail. By the mid-1990s, roughly 99% of Canadians recognized them on sight, a brand saturation that few actual currencies could claim. The 1996 75th anniversary issue commemorates the founding of the corporation itself in 1922, not the coupon program.
BA International, formerly British American Bank Note Company, printed the series using the same security printing infrastructure it applied to genuine Canadian government issues — an irony the corporation has never been shy about exploiting for novelty value.