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50 Cents - Canadian Tire 'Money'
| Issuer | Canadian Tire Corporation, Limited |
|---|---|
| Year | 1992-2012 |
| Type | Log in to see details |
| Value | 50 Cents 0.50 CAD = EUR 0.31 |
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| Composition | Log in to see details |
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| Obverse description | The inverted triangle Canadian Tire logo with green maple leaf vignette at upper left, and the caricature figure of Sandy McTire at right. Denomination in gold numerals within a white lozenge at left. Fine guilloche underprint across the field. |
|---|---|
| Obverse lettering | 50¢ CANADIAN TIRE 50¢ LA SOCIÉTÉ CANADIAN TIRE LIMITÉE CASH BONUS • BILLET-BONI CANADIAN TIRE CORPORATION, LIMITED Chief Financial Officer & Executive Vice-President, Finance Chef des finances et vice-président directeur Finances President and Chief Executive Officer Président et chef de l'administration REDEEMABLE IN MERCHANDISE ONLY AT CANADIAN TIRE STORES REMBOURSABLE EN MARCHANDISE UNIQUEMENT AUX MAGASINS CANADIAN TIRE |
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| Comments |
Canadian Tire "money" — officially Canadian Tire Coupons — has no legal tender status and never claimed any, but the program's longevity made it one of the most widely recognized loyalty instruments in North American retail history. Launched in 1958 as a gasoline discount coupon modeled loosely on the contemporaneous trading stamp craze, the series outlasted virtually every competitor scheme in the country.
The 1992–2012 issues circulated alongside a genuine secondary economy: accepted at face value in-store, traded between neighbors, and occasionally counterfeited — Canadian Tire prosecuted at least one counterfeiting case seriously enough to involve the RCMP.