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50 Cents - Buster Brown Bucks McNeil Shoes
| Issuer | McNeil Shoes |
|---|---|
| Year | |
| Type | Log in to see details |
| Value | 50 Cents 0.50 USD = HUF 149 |
| Currency | Log in to see details |
| Composition | Log in to see details |
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| Printer | Log in to see details |
| Designer(s) | Log in to see details |
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| In circulation to | Log in to see details |
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| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | SAVE BUSTER BROWN BUCKS The Buster Brown Bank will redeem these Buster Brown Bucks for valuable prizes. Every Dollar spent means one point toward receiving one of over one hundred free prizes. |
| Reverse description | Green guilloche border mirrors the obverse design, with '50 Cents' roundels at upper left and right corners. The centre field carries the retailer imprint and redemption instruction in plain letterpress typography. |
| Reverse lettering | Log in to see details |
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| Comments |
Buster Brown Bucks were promotional scrip issued by McNeil Shoes as part of their licensed use of the Buster Brown character — Richard Outcault's comic strip creation, which Brown Shoe Company acquired the rights to in 1904 and turned into one of the most aggressively marketed children's shoe brands in American history. McNeil operated as a regional participant in that licensing network. These certificates functioned as in-store currency redeemable against purchases, a common mid-century retail loyalty mechanism with no status as legal tender.
The scrip format borrowed heavily from genuine federal currency design, a practice that attracted periodic FTC scrutiny across the industry.