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400 Cents - J.A. Moisan Quebec

Issuer J.A. Moisan, Québec
Year 2008
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Printer J.-B. Deschamps (Deschamps Impression), Québec, Canada (1926-date)
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Obverse lettering 400¢ PAYABLE À QUÉBEC CHEZ J.A. MOISAN
1848-1927
FONDATEUR
J.A. MOISAN
400 sous
DON DE DIEU
400 sous
ÉMIS POUR LE 400e ANNIVERSAIRE DE LA FONDATION DE LA VILLE DE QUÉBEC
1567-1635
EXPLORATEUR
CHAMPLAIN
PRÉSIDENT
PAIERA AU PORTEUR SUR DEMANDE
SUR TOUT ACHAT SAUF EAU DE VIE ET TABAC
VALIDE JUSQU'AU 31 DÉCEMBRE 2008
400¢
Reverse description Central vignette of the J.A. Moisan store façade at 699, rue St-Jean, within a rectangular frame, flanked by four corner vignettes bearing fleur-de-lis and sailing ship motifs. Bold lettering J.A. MOISAN at left and QUÉBEC at right; denomination 400¢ in four corners within circular guilloche medallions; printer's imprint at foot.
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Comments

J.A. Moisan, operating out of Quebec City, bills itself as the oldest grocery store in North America, a claim tied to its founding in 1871 on rue Saint-Jean. This 400-cent note is a commercial scrip piece — promotional paper issued by the store itself, not a financial institution — denominated in a unit that has no existence outside Moisan's own walls. The choice of 400 cents rather than 4 dollars is a deliberate eccentricity, the kind of house currency that works precisely because it feels slightly unfamiliar.

Deschamps Impression, the Quebec City printer responsible for this piece, has been operating since 1926 and handles a range of specialty commercial print work.

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