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300 Lire - Fiorucci
| Issuer | Fiorucci S.p.A. |
|---|---|
| Year | |
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| In circulation to | Yes |
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| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | FIORUCCI TRECENTO (Translation: FIORUCCI THREE HUNDRED) |
| Reverse description | Reverse printed in green and yellow on green underprint, with the numeral 300 in the central field below the issuer name. A full clause of redemption conditions is set in small letterpress text along the lower portion of the note. |
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| Comments |
Fiorucci, the Milan-based salumeria turned fashion brand, issued these 300 Lire notes as promotional tokens during the 1970s — a period when actual small-denomination coinage was in chronic short supply across Italy. The coin shortage was severe enough that municipalities, transit authorities, shops, and even private companies issued their own fiduciary substitutes, a phenomenon the Italians called "moneta fiduciaria." Fiorucci's version doubled as advertising.
Having the Istituto Poligrafico e Zecca dello Stato — the official state printer and mint — produce what amounted to a commercial novelty is the genuinely odd detail here. The same facility that printed official Banca d'Italia notes ran this job.