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25 Yuan Panda

Issuer People's Republic of China
Year 1987
Type Non-circulating coin
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Obverse script Chinese
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Reverse description A giant panda (Ailuropoda melanoleuca) depicted in naturalistic high relief, crouching low and drinking from a pool of water, with bamboo stalks and foliage visible in the right background. The Chinese legend 中国人民银行 arcs along the upper left field, accompanied by the fineness designation 成色.999 and the weight notation 1/4 OZ Au. The denomination 25元 is inscribed prominently in the lower field. The mint mark S (Shanghai Mint) appears to the right of the denomination.
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Additional information

The Panda gold series launched in 1982 as a direct bid for foreign exchange revenue, timed to capitalize on Western collector markets that had been largely closed to Chinese state products for decades. By 1987, the series had established enough secondary market traction that the People's Bank of China began varying the panda design annually — a deliberate policy shift, starting that year, intended to drive annual turnover among collectors and prevent a stagnant secondary market from undermining new issue sales.

The annually changing reverse design is now the defining commercial mechanic of the entire series, and 1987 was the first year that policy was fully operative.

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