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25 Cents - Pioneer Bonus Bucks

Issuer Pioneer Petroleums
Year 2004
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Size 140 x 67 mm
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Obverse lettering ON FULL SERVICE PURCHASES* PIONEER PLEDGES TO CLEAN YOUR WINDSHIELD • CHECK UNDER YOUR HOOD • GIVE YOU BONUS BUCKS

COUPON HAS NO CASH SURRENDER VALUE
REDEEMABLE ON NEXT PURCHASE OF GAS OR OTHER MERCHANDISE

THIS COUPON NOT TO BE REPRODUCED
MINIMUM PURCHASES APPLY

PIONEER BONU$ BUCK$

PIONEER PLEDGE: IF WE FAIL, YOU WILL RECEIVE $10.00 IN BONUS BUCKS!

www.pioneer.ca

25¢
Reverse description Blue and grey guilloche borders frame a central photographic vignette of a Pioneer Petroleums service station with forecourt and vehicles. The denomination 25¢ appears in large numerals at both left and right. A barcode is printed at lower centre, with the security note SECURITY PRINTED in a blue band beneath the central image.
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Comments

Pioneer Petroleums operated a chain of Canadian gas stations and convenience stores, and these Bonus Bucks coupons functioned as a loyalty scrip redeemable against in-store purchases rather than fuel. The barcode links each denomination to a point-of-sale redemption system — unusual for a piece of paper scrip at this low a face value, and a sign that the program was managed through computerized till software rather than simple coupon tracking.

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