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2 1/2 Coupons Mutual-Profit Coupon Corporation, New York City
| Issuer | Mutual-Profit Coupon Corporation |
|---|---|
| Year | 1920-1930 |
| Type | Log in to see details |
| Value | Log in to see details |
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| Composition | Log in to see details |
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| Shape | Rectangular |
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| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | Log in to see details |
| Reverse description | Printed in black on plain paper within a scalloped guilloche border, the reverse carries two blocks of promotional text in bold letterpress. A small oval vignette appears at lower left, and the issuer's name and city are set in large bold type at lower right. |
| Reverse lettering | MUTUAL COUPONS HAVE THE HIGHEST REDEMPTION VALUE OF ANY COUPONS ON THE MARKET. THEY ARE WORTH MORE THAN OTHERS BECAUSE YOU GET MORE FOR THEM. WRITE FOR A FREE CATALOG AND CONVINCE YOURSELF. WE INVITE COMPARISONS WITH ANY OTHER PREMIUM LIST. MUTUAL STAMPS ARE REDEEMABLE WITH MUTUAL COUPONS: AND OUR PATRONS CAN EXCHANGE OTHER COUPONS, STAMPS, ETC., FOR MUTUALS ON A FAIR BASIS. MUTUAL-PROFIT COUPON CORPORATION NEW YORK CITY, NEW YORK |
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| Comments |
The Mutual-Profit Coupon Corporation operated within the promotional scrip economy that briefly flourished in American retail during the 1920s — a period when dozens of private coupon schemes competed directly with the S&H Green Stamp model, offering redemption value that existed entirely at the issuer's discretion. The "2½ Coupon" denomination is a fractional unit typical of systems designed to encourage accumulation rather than immediate exchange, keeping float in the issuer's hands for as long as possible.
Most such corporations dissolved or were absorbed before the Depression ended the sector. Physical survival of these coupons is largely accidental — they were meant to be spent, not saved.