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10 Cents - Canadian Tire 'Money' 50th Anniversary
| Issuer | Canadian Tire Corporation Limited |
|---|---|
| Year | 1972 |
| Type | Vouchers |
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| Obverse description | Log in to see details |
|---|---|
| Obverse lettering | 10¢ CASH BONUS BON D'ACHAT 10¢ ECONOMIE! SÉCURITÉ! CANADIAN TIRE CORPORATION LIMITED 1922 CANADIAN TIRE 50 YEARS OF SERVICE 1972 REDEEMABLE IN MERCHANDISE—REMBOURSABLE EN MARCHANDISE AT CANADIAN TIRE STORE OR GAS BAR AU MAGASIN OU BAR D'ESSENCE CANADIAN TIRE TREASURER PRESIDENT SAVE SAFELY 10¢ CUSTOMER PROFIT SHARING BONUS 10¢ |
| Reverse description | Log in to see details |
| Reverse lettering | CASH BONUS REDEEMABLE FOR MERCHANDISE AT GASOLINE BAR OR STORE BRITISH AMERICAN BANK NOTE COMPANY LIMITED OTTAWA CANADA |
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| Comments |
Canadian Tire 'money' was introduced in 1958 as a loyalty scheme to compete with gas stations offering trading stamps. By 1972, when this anniversary piece was issued, the program had become deeply embedded in Canadian retail culture — the coupons were widely accepted by third-party vendors, garage sales, and even some small businesses, a degree of informal secondary circulation that no corporate loyalty token was ever designed to sustain.
BA International — at that point still operating as British American Bank Note Company — printed the series in Ottawa, the same facility that produced federal currency for the Bank of Canada. That a retailer's promotional coupon came off presses with genuine security printing credentials was not incidental; Canadian Tire deliberately maintained banknote-grade production standards to discourage counterfeiting.