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10 Cents - Canadian Tire Coupon

Issuer Canadian Tire Corporation, Limited
Year 1985
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Value 10 Cents
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Obverse description Salmon-pink note with an intaglio-printed vignette of the iconic 'Sandy McTire' character — a caricatured Scottish highlander with feathered cap — occupying the left portion, set within a dark guilloche border. The central area carries the triangular Canadian Tire logo above bilingual legends in English and French, flanked by denomination numerals in each corner. Two facsimile signatures appear below the central text block, identified by the titles Treasurer-Trésorier and President-Président.
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Reverse description Printed entirely in red on a white ground, the reverse is dominated by an elaborate guilloche rosette pattern filling the central field, with the triangular Canadian Tire logo at centre. Denomination numerals appear to the left and right of the central vignette. A serial number printed twice in red appears across the upper portion, and bilingual redemption legends are set within the top and bottom borders, with printer and copyright notices in the lower corners.
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Canadian Tire's house currency — officially "Canadian Tire 'Money'" — was introduced in 1958 as a loyalty scheme to compete with trading stamps then popular at American service stations. The Canadian Bank Note Company printed these to a specification deliberately echoing genuine Dominion of Canada issues, a calculated choice that gave the coupons their colloquial name and their cultural staying power. The CBNC relationship lasted decades and lent the series a production quality that most retailer scrip never approached.

The 1985 series remains among the most collected vintages, partly because 1985 preceded a design refresh that reduced the notes' resemblance to legal tender — a resemblance the Bank of Canada had quietly tolerated for years despite the Currency Act's restrictions on private imitations.