Catalog
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| Issuer | Royal Australian Mint |
|---|---|
| Year | 2019 |
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| Value | Log in to see details |
| Currency | Dollar (1966-date) |
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| Obverse description | Log in to see details |
|---|---|
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| Reverse description | The reverse features a stylised depiction of an open Vegemite jar, with its distinctive yellow lid and label visible, set behind two slices of bread each spread with Vegemite. The bold uppercase letter V appears prominently in the lower portion of the field, serving as the alphabetic identifier for this issue within The Great Aussie Coin Hunt series. The denomination ONE DOLLAR and the inscription VEGEMITE are inscribed within the design, completing the reverse legend. |
| Reverse script | Latin |
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| Additional information |
The Great Aussie Coin Hunt was a circulation campaign run by the Royal Australian Mint in 2019, releasing 26 lettered dollars — one for each letter of the alphabet — each paired with an object or animal meant to evoke Australian identity. The program was a deliberate attempt to drive public engagement with coinage at a time when cashless payments were accelerating the withdrawal of coins from everyday transactions. It worked: individual letters were hoarded from the moment the series launched, creating artificial scarcity in circulation almost immediately.
The "V" release paired with a word beginning with that letter — deliberately chosen to lean into colloquial Australian vocabulary.